基于二维码技术的纸屏融合出版物现状分析  

The Present Situation and Analysis of Paper Screen Fusion Publication Based on QR Code Technology

作　　者：刘兆寅 张新华[1] Liu Zhaoyin;Zhang Xinhua(School of Journalism and Publishing, Beijing Institute Of Graphic Communication, Beijing 102600, China)

机构地区：[1]北京印刷学院新闻出版学院,北京102600

出　　处：《台州学院学报》2018年第1期81-85,共5页Journal of Taizhou University

基　　金：教育部人文社科青年项目"价值网视角下的数字出版商业模式创新研究"(13YJC860042)的研究成果之一

摘　　要：以判断抽样的2451本基于二维码技术的纸屏融合出版物为样本,调查分析该类出版物的应用现状。发现自2010年以来,其出版量逐年上升,大众类的相关出版物数量最多;二维码已成为该出版物装帧设计的一部分,会影响读者的阅读体验;其功能主要与出版物的营销有关,少量具有内容增值服务的功能。In order to analyze the application status of paper screen fusion based on QR codetechnology, this survey has chosen 2451 publications as samples. Here are the findings： Since 2010,the amount of publications has increased year by year, the largest number are popular titles. The QRcode has become a part of the design of book binding, which will affect the reader＇s reading experi.ence. Its functions are mainly related to the marketing of books, a few of them have the function ofvalue-added services.

关 键 词：二维码技术 纸屏融合出版 营销 内容增值 

分 类 号：G230.7[文化科学]