基于阅读体验和社交满足的图书APP发展现状与对策  

Development Status and Countermeasures of Reading APP Based on Reading Experience and Social Satisfaction

作　　者：代婷婷 沈祥胜[2] Dai Ting-ting;Shen Xiang-sheng

机构地区：[1]武汉纺织大学传媒学院 [2]武汉纺织大学时尚与美学研究中心

出　　处：《图书馆理论与实践》2018年第4期24-27,共4页Library Theory and Practice

基　　金：2015年湖北省教育厅人文社科一般项目"数字传播背景下湖北省广告产业发展研究"(项目编号:154056)的阶段性研究成果

摘　　要：随着移动互联网的快速发展及对出版行业的渗透,图书APP成为传统出版业转型的出口。文章采用随机发放调查问卷的方式,研究了18-35岁的读者对图书APP的使用与满足现状,并提出图书APP获得成功的关键应该在于用户对于数字阅读方式的接纳,应通过优化阅读体验和提供社交满足使用户获得良好的使用体验。同时,通过利益激励的方式鼓励用户持续使用,进而将使用图书APP内化为一种自然而然的生活方式。With the rapid development of mobile Internet and the infiltration of the publishing industry, the reading APP has become the transformation of the traditional publishing industry. In this article, a random questionnaire is used to study the application and satisfaction of readers to reading APP between 18-35 years old. And it reveals the key of a successful reading APP is that the user should accept digital reading, and by optimizing the reading experience and provide social satisfaction, users can get a good experience at the same time. Meanwhile, it suggests encouraging users to continue to use reading APP through interest incentives, and further internalizing the use of reading APP into a natural way of life of the users.

关 键 词：图书APP 阅读体验 社交满足 

分 类 号：G237.6[文化科学] G252.0