高校图书馆开展企业竞争情报服务质效提升路径研究——以小微文化企业为例  

Research on the Promotion Path of the Quality and Efficiency of Enterprise Competitive Intelligence Service in University Libraries——A Case Study of Small and Micro-cultural Enterprises

作　　者：王丽华[1] 嵇云[1] 卓建霞[1] Wang Li-hua;Ji Yun;Zhuo Jian-xia

机构地区：[1]盐城工学院图书馆

出　　处：《图书馆理论与实践》2018年第4期77-81,共5页Library Theory and Practice

基　　金：江苏省文化厅2016年度文化科研课题基金资助项目"面向地方小微文化企业的情报服务质效提升路径研究"(项目编号:16YB10)的研究成果之一

摘　　要：随着市场经济的发展,小微文化企业发展迅猛,其对发展经济、创造就业、扩大文化领域、满足人们的文化需求等都有着非常重要的作用,而小微文化企业要想获取市场竞争优势则需要竞争情报。在对高校图书馆企业竞争情报服务展开调查的基础上,分析了高校图书馆开展企业竞争情报服务的不足因素,从服务定位、服务需求、服务素养、服务资源和服务范畴这五个方面提出了高校图书馆开展小微文化企业竞争情报服务质效提升的路径。With the development of market economy, small and micro-cultural enterprises are developing rapidly, which play a very important role in developing economy such as creating employment, expanding cultural field and meeting people＇s cultural needs. In order to obtain market competitive advantage, it is important for small and micro-cultural enterprises to obtain competitive intelligence. By surveying on the enterprise competitive intelligence service of university libraries, the article points out the deficiencies of the service, and elaborates on the promotion path from five aspects： service orientation, service demand, service quality, service resources, and service categories.

关 键 词：竞争情报 小微文化企业 质效提升 高校图书馆 

分 类 号：G250.25[文化科学—图书馆学] G258.6