“互联网+”背景下信息服务对体育消费的引导  

“Internet plus” Perspective of Information Services to Guide Sports Consumption Research

作　　者：朱礼才 龙如银[2] ZHU Li-cai;LONG Ru-yin(Department of Physical Education, Anhui University of Finance and Economics, Bengbu 233030, China;School of Management, China University of Mining and Technology, Xuzhou 221116, China)

机构地区：[1]安徽财经大学体育教学部,安徽蚌埠233030 [2]中国矿业大学管理学院,江苏徐州221116

出　　处：《南通大学学报（社会科学版）》2018年第3期145-148,共4页Journal of Nantong University:Social Sciences Edition

摘　　要：近年来,体育产业一直保持着强劲的发展势头,但体育产业结构一直存在着严重的非平衡性,体育服务业等核心产业发展滞后。通过体育消费的引导推动体育产业结构升级至关重要。传统的体育消费模式已经不能适应现代消费者的消费需求,"互联网+"与"体育产业"的跨界融合促使传统体育产业产生颠覆性的改变,人们的体育消费模式也出现了显著性变化。我们要运用互联网、大数据等信息化手段构建体育消费信息服务平台,为消费者与企业提供一个方便实用的信息互动平台,实现消费信息在双方之间的充分流动;同时,积极引导消费者进行体育消费,优化体育消费结构,推动我国体育产业结构升级。In recent years, the sports industry has maintaineda strong momentum of rapid development, but foralong time there has been a serious imbalance in the structure of the sports industry. The development of core industriessuch as the sports service industry has lagged behind. It is of vital importance to promote the upgrading of sports industry structure by guiding sports consumption. The traditional mode of sports consumption can no longer meet the consumerdemand of modern consumers. The cross-border integration of ＂Internet＋＂ and ＂sports industry＂ will bring about a disruptive change to the traditional sports industry and will greatly change people＇s sports consumption patterns. The use ofthe Internet, big data, cloud computing and other means of information technology to build sports consumer informationservice platform for consumers and businesses to provide a convenient and practical platform for interactive information toachieve the full flow of consumer information between the two sides. At the same time, actively guide consumers in sportsconsumption, optimize the structure of sports consumption, and promote the upgrading of China＇s sports industry structure,so that sports industry has become the most prominent industry.

关 键 词：互联网 体育消费 体育产业结构 信息服务 

分 类 号：G80-052[文化科学—运动人体科学]