专业经营 打造品牌 促进传统英文期刊快速发展--以《Chinese Journal of Aeronautics》为例  

Professional operation and brand fostering bring the accelerated development of a traditional English language journal: a case study of Chinese Journal of Aeronautics

作　　者：刘德生 葛建平 俞敏 蔡斐 LIU Desheng;GE Jianping;YU Min;CAI Fei(Cultural Media Group of Beihang University, 37 Xueyuan Road, Haidian District, 100083, Beijing, China)

机构地区：[1]北京航空航天大学文化传媒集团,北京100083

出　　处：《编辑学报》2018年第2期201-205,共5页Acta Editologica

基　　金：中国科技期刊国际影响力提升计划A类(PIIJ 2A-11)

摘　　要：总结北航文化传媒集团的英文版期刊《Chinese Journal of Aeronautics》近10年间的发展历程,阐述如何在管理体制、人才保障、质量控制、办刊手段以及品牌运营几方面对传统的英文"老"刊进行专业化经营,在出版行业飞速发展的时期紧跟时代步伐,探索出一条将国际先进办刊模式与中国特色的办刊实际相结合的专业化办刊之路。Based on the accelerated development of Chinese Journal of Aeronautics from Beihang Cultural Media Group, this paper summarizes the measures to run a traditional English journal from the aspects of mechanism, talents, quality control, international promotion as well as skills updating, which help to cultivate a road of professionally running a journal combining both the advanced international publishing mode and real situations of Chinese characteristics.

关 键 词：专业化办刊 CHINESE JOURNAL of AERONAUTICS 体制创新 人才培养 质量控制 国际交流 品牌经营 

分 类 号：G237.5[文化科学]