社会网络分析视域下微博舆情传播模式及监管策略研究  

Research on Public Opinion Propagation Mode and Regulatory Strategy in the Perspective of Social Network Analysis

作　　者：高海涛[1,2] 徐恺英 张琦[2] GAO Hai-tao;XU Kai-ying;ZHANG qi(School of Management, Jilin University, Changchun 130021, China;Youth League Committee, Northeast Electric Power University, Jilin 130012,China)

机构地区：[1]吉林大学管理学院,吉林长春130021 [2]东北电力大学团委,吉林吉林130012

出　　处：《情报科学》2018年第5期144-148,共5页Information Science

摘　　要：【目的/意义】通过运用社会网络分析法研究微博舆情,既可以使该方法在微博舆情研究中能够更好地被应用,又能通过对微博舆情监管策略的提出达到对其进行有效监管的目的。【方法/过程】以高校大学生群体作为研究对象,以新浪微博"笑脸墙迎新生"为研究话题,以社会网络分析法为研究工具,通过对采集的有效数据分析,研究微博舆情传播特征、过程、规律,并以研究结论为依据提出具体监管策略。【结果/结论】验证了社会网络分析法在微博舆情传播研究中的有效性和实用性,拓展了微博舆情研究的新视角,提出了网络舆情传播监管策略。【Purpose/significance】By using social network analysis method to study Weibo public opinion, it can not only make the method better applied in the research of Weibo public opinion, but also can achieve the the purpose of effective supervision.【Method/process】Taking university student groups as research object, taking Sina Weibo＂smiley face wall and welcoming new students＂as research topic, using social network analysis method as research tool, through analyzing the collected effective data, the paper researched the characteristics,process and regularity of microblog public opinion dissemination, and then based on the conclusions of the study,the specific regulatory strategies were put forward.【Result/conclusion】The validity and practicability of social network analysis in the study of Weibo public opinion communication were verified, a new perspective of Weibo＇s lyrical research was expanded, and a supervision strategy of online public opinion transmission was proposed.

关 键 词：微博舆情 传播模式 监管策略 

分 类 号：G206.3[文化科学—传播学]