湘南瑶绣艺术形态与文化创意产品开发  

The Artistic Form and the Development of the Culturally Creative Products of Xiangnan Yaozu Embroidery

作　　者：蒋艺芝[1] JIANG Yi-zhi(Xiangnan University, Chenzhou, Hunan 423000, Chin)

机构地区：[1]湘南学院,湖南郴州423000

出　　处：《贵州民族研究》2018年第3期128-132,共5页Guizhou Ethnic Studies

摘　　要：虽然湘南瑶族刺绣伴随着该地区瑶族社会形态不断发展,其内涵在代际传承中逐渐丰富,但在生产方式上至今仍维持着以手工制作为主要特征的家庭生产模式。以湘南瑶绣艺术为载体开发文化创意产品,既是传承湘南瑶绣工艺的重要探索,也是促进湘南瑶绣产业发展与瑶乡民族旅游发展的有效措施。新科技的发展、多元审美形态的形成以及市场经济的影响,决定了文化创意产品的开发设计,既要引入新材料、新技术,打破固有产品架构,又要强调当代审美观念在产品款式设计中的重要性,并通过创造性地解构、重构瑶绣艺术形态,让瑶绣艺术焕发新的生命力。Despite the fact that the Yaozu embroidery in Xiangnan is developing along with the ideology of Yaozu,and that its connotation is gradually enriched in the intergenerational transmission,it still maintains a family production mode with hand production as the main characteristic.To develop the culturally creative products with Xiangnan embroidery as the carrier is an important exploration to develop Xiangnan Yaozu embroidery industry.It is also an important measure to promote the development of Xiangnan Yaozu embroidery industry and rural tourism.The development of new technology,the formation of multiple aesthetic form and the impact of market economy,determine that the development and design of the culturally creative product not only needs the introduction of new materials,new technologies,and the breakage of the inherent product architecture,but also the emphasis of the contemporary aesthetic concept in product design.To make Yaozu embroidered art glow new vitality through the creative deconstruction,reconstruction of Yaozu embroidered art form.

关 键 词：湘南瑶绣 文化创意产品 开发设计 

分 类 号：J523[艺术—艺术设计]