商业模式下民族乡村旅游的原生态文化浓缩  

The Original Ecological Culture Concentration of Ethnic Rural Tourism under the Business Model

作　　者：王野 颜帮全[1] WANG Ye;YAN Bang-quan(School of Business Administration, Three Gorges University, Chongqing 404100, China)

机构地区：[1]三峡学院工商管理学院,重庆404100

出　　处：《贵州民族研究》2018年第3期158-161,共4页Guizhou Ethnic Studies

基　　金："万州区乡村旅游发展问题及对策研究";重庆市教育委员会人文社会科学研究项目"万州区乡村旅游发展调查研究";(项目编号:17SKG165);2016年度开放基金项目"三峡库区可持续发展研究中心"(项目编号:16sxxyjd02)

摘　　要：商业模式冲击下民族地区乡村旅游如雨后春笋般崛起。乡村旅游同民族文化的有机结合点缀着体验式民族旅游的基本模式,旅游成为释放民族文化内涵的舞台,文化成为提升旅游品牌的杀手锏。因此,以商业模式冲击下民族乡村旅游的文化载体,注重典型民族传统文化习俗在民族旅游中的特定表达。在旅游开发中透析民族传统文化的新知与审美,从而以全方位发展的机制推动商业模式冲击下民族乡村旅游的原生态文化的浓缩,彰显民族传统文化浓缩的价值所在。Under the impact of business model,rural tourism in ethnic areas has sprung up.The combination of rural tourism and national culture is embellished with the basic mode of experiential ethnic tour.Tourism has begun to release the connotation of national culture,which is the key to improve tourism.Therefore,it is significant to emphasize the specific expression of the characteristic ethnic traditional cultural customs in ethnic tourism and its cultural carriers under commercial model.In the course of tourism development,the new connotation and aesthetics of ethnic traditional culture should be explored,so as to promote the concentration of the original culture of ethnic rural tourism under the influence of business mode and reveal the value of traditional culture enrichment.

关 键 词：民族旅游 载体 典型文化 浓缩 路径 

分 类 号：F592[经济管理—旅游管理]