媒介融合视阈下大学生村官的形象塑造  

Image Molding of College-graduates Village Officials from the Perspective of Media Convergence

作　　者：高占[1] GAO Zhan(Editorial Office of College-graduates Village Officials Garden,Huaihai Institute of Technology, Lianyungang 222005, Chin)

机构地区：[1]淮海工学院<大学生村官园地>编辑部,江苏连云港222005

出　　处：《淮海工学院学报（人文社会科学版）》2018年第6期115-118,共4页Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)

基　　金：江苏省大学生村官研究所大学生村官研究立项课题(JSCG1741)

摘　　要：党的十九大报告明确提出,要培养造就一支懂农业、爱农村、爱农民的"三农"工作队伍。大学生村官有知识、有视野、有农民情怀,他们奋战在农村基层一线,与农民群众关系紧密,是建设新农村的重要力量。自大学生村官工程实施以来,这个群体就一直受到社会各界及媒体的关注,媒体的关注程度与报道质量在一定程度上影响着大学生村官的思想及行为,而大学生村官的思想及行为又反作用于媒体的报道。深入研究大学生村官的媒介形象塑造,有利于大学生村官用好、用活媒体传播自己的声音,促进大学生村官战略成效的最大化。The report of the 19 th Party Congress clearly puts forward that we should cultivate a＂three rural＂working team that understands agriculture,loves the countryside and loves farmers.College-graduates village officials have knowledge,vision and farmers＇ feelings.They fight in the grass-roots level of rural areas,closely related to the farmers,and are important forces in the construction of new rural areas.Since the implementation of the college-graduates village officials project,the group has been concerned by the community and the media.The media attention and the reporting quality have influenced the thought and behavior of college-graduates village officials to a certain extent,and the thought and behavior of college-graduates village officials are reacting on the media.The in-depth study of the media image of collegegraduates village officials is conducive to the good use of the village officials,the use of live media to disseminate their voices,and to promote the maximization of the strategic effectiveness of college-graduates village officials.

关 键 词：媒介融合 大学生村官 形象塑造 

分 类 号：C912.82[经济管理]