“互联网+体育”关联产业融合发展生态系统构建研究  

Ecosystem construction of “Internet + sports” related industries integration development

作　　者：王晓军[1] 王浩[2] 赵红美 张海鹰[3] WANG Xiao-jun1,WANG Hao2,ZHAO Hong-mei2,ZHANG Hai-ying3(1. School of Physical Education, Yanshan University, Qinhuangdao 066004, Hebei, China; 2. School of Economics and Management, Yanshan University, Qinhuangdao 066004, Hebei, China; 3. Dept. of P.E., Beijing University of Technology, Beijing 100000, Chin)

机构地区：[1]燕山大学体育学院,河北秦皇岛066004 [2]燕山大学经济管理学院,河北秦皇岛066004 [3]北京工业大学体育部,北京100000

出　　处：《山东体育学院学报》2018年第2期27-33,共7页Journal of Shandong Sport University

基　　金：河北省社会科学基金项目"大众健身视域下河北省沿海地区体育产业协同发展的路径及其对策研究"(HB17TY022)

摘　　要：探讨"互联网+体育"关联产业融合发展的新模式:科技创新主导融合、个性需求主导融合、产业重塑主导融合以及模式创新主导融合。构建了"互联网+体育"关联产业融合的生态系统框架:基于打造体育及关联产业全面化信息服务平台,建立"互联网+体育"关联产业增值服务体系,完善"互联网+体育"关联产业融合的政策体制,健全"互联网+体育"关联产业融合生态系统的保障体系。The new modes for the integration development of ＂ Internet ＋ sports＂ related industries were analyzed,including development modes of sci-tech innovation-oriented,individual demand-oriented,industrial remodeling-oriented and mode innovation-oriented. The ecosystem framework for the integration of ＂ Internet ＋sports＂ related industries is constructed,i. e.,based on building a comprehensive information service platform,establishing the value-added service system,completing the related policy system and ecosystem security system,and improving the guarantee system for ecosystem construction.

关 键 词：互联网+体育 产业融合 生态系统 发展策略 

分 类 号：G80-052[文化科学—运动人体科学]