卡通文化与卡通形象研究  

Research on Cartoon Culture and Cartoon Image

作　　者：沈雷[1] 刘青 黄燕 SHEN Lei, LIU Qing, HUANG Yan(Key Laboratory of Eco-Textiles Ministry of education, Jiangnan University, Wuxi Jiangsu 214122, Chin)

机构地区：[1]江南大学生态纺织教育部重点实验室,江苏无锡214122

出　　处：《武汉纺织大学学报》2018年第2期17-22,共6页Journal of Wuhan Textile University

基　　金：国家自然科学基金青年科学基金项目(61503154);江苏省普通高校专业学位研究生实践创新计划项目(SJZZ16_0211);江苏省研究生教育教学改革研究与实践课题(JGLX16_047);江苏省研究生实践创新计划(SJCX17-0480)

摘　　要："卡通"已成为当今世界流行词汇,渗透到政治、经济、文化等各个领域,融入到人们衣食住行之中。市场上以卡通形象为图案元素装饰的商品层出不穷,但因模仿过度导致严重的产品同质化现象,不利于卡通文化的发展传播。随着全球经济的快速发展,卡通文化产业将面临一场大变革,这对我国来说是挑战也是机遇。本文详细阐述了国内外卡通文本的发展及卡通文化的衍生产品,分析卡通文化广泛传播的心理因素,将卡通形象按表现对象、角色性格、受众对象等进行详细分类,对我国卡通文化的传播及文化产业的发展具有积极意义。＂Cartoon＂ has become the world＇s popular vocabulary; it has penetrated into the political, economic, cultural fields and been the people＇s basic necessities. The cartoon image on the market is for the decorative elements of the endless stream of goods, but imitation of excessive product homogenization caused by excessive phenomenon is not conducive to the development and spread of cartoon culture. With the rapid development of the global economy, cartoon cultural industry will face a major change, which is a challenge for our country and is also an opportunity. This paper elaborates the development of cartoon at home and abroad and the derivative products of cartoon culture, analyzes the psychological factors of cartoon culture widely spread, and classifies the cartoon image according to the performance object, character and audience object. On the spread of China＇s cartoon culture and the development of cultural industries, it has a positive significance.

关 键 词：卡通文化 卡通形象 衍生产品 文化传播 

分 类 号：TS941.1[轻工技术与工程—服装设计与工程]