美国在线行为广告领域个人信息保护自律模式研究  

The Research on the Self-Regulatory Pattern of Personal Information Protection in the Field of Online Behavioral Advertising in America

作　　者：齐爱民[1] 佟秀毓 

机构地区：[1]重庆大学法学院,重庆400045

出　　处：《苏州大学学报（哲学社会科学版）》2018年第3期72-80,共9页Journal of Soochow University(Philosophy & Social Science Edition)

基　　金：国家社会科学基金重大项目"国家网络空间安全法律保障机制研究"(项目编号:13&ZD181);信息网络安全公安部重点实验室2015年度开放课题基金项目"网络空间下个人信息保护与法律规制对策研究"(项目编号:C15613)的阶段性成果

摘　　要：美国在线行为广告领域通过行业自律模式保护个人信息,已经建立了完整的个人信息自律保护机制,该机制涵盖了在线行为广告领域中的个人信息保护基本原则、个人信息特别规定、告知制度与消费者的选择权、广告选择图标机制、拒绝追踪机制、投诉问责与执行机制。该机制的优势在于能够为个人信息提供灵活和细致的保护规范,同时可以减少由立法过早介入引发的阻碍行业发展的不良影响;但其弊端表现在强制力不足、普及性有待提高等方面。In the field of online behavioral advertising in America,the industry chose the self-regulatory pattern to protect personal information and has developed an integral industry self-regulatory mechanism regarding the protection for personal information.Such mechanism embraces the basic principles,the special stipulation of personal information,notice system and consumers’freedom of choice as well as the mechanisms of advertising icon options,Don’t Track Me and accountabilities.Such mechanism in protecting personal information has not only provided flexible and elaborate protection regulations but also reduced the adverse impact of hindrance on the industry caused by premature intervention of legislation at the same time,while there are also disadvantages such as the shortage of universality and coercive force.

关 键 词：在线行为广告 个人信息 行业自律 

分 类 号：D913[政治法律—民商法学]