我国职业体育共同治理机制研究  

Research on Co-governance Mechanism of Chinese Professional Sports

作　　者：马斌虎 金宗强[2] MA Bin-hu;JIN Zong-qiang(Teaching Department of Basic Courses,Tianjin Sino-German University of Applied Sciences,Tianjin 300350,China;Office of International Exchange,Tianjin University of Sport,Tianjin 300381,China)

机构地区：[1]天津中德应用技术大学基础课部,天津300350 [2]天津体育学院国际交流处,天津300381

出　　处：《河北体育学院学报》2018年第3期47-51,共5页Journal of Hebei Sport University

基　　金：国家社科基金项目"我国职业体育利益相关者共同治理模式及机制模型设计研究"阶段性研究成果(12CTY029)

摘　　要：随着我国体育职业化进程的加快,各利益主体之间的矛盾也日益凸显,为更好地协调与均衡各方利益关系,有必要建立科学合理的共同治理机制。依照我国职业体育利益相关者的关系图谱和我国职业体育共同治理的组织结构,将共同治理机制划分为内外两部分并加以探讨。认为内部治理方面,要明确确定型利益相关者的治理结构,完善职业体育联赛的产权结构,改革职业体育俱乐部的股权结构,健全职业体育的监管机制和改革各利益主体利益分配和协调机制。外部治理方面,要加强沟通合作,营造良好的职业体育联赛舆论环境;秉持"互利共赢"的理念,与赞助商形成利益共同体;规范引导观众行为,优化竞赛环境。为我国职业体育发展提供借鉴。With the speeding up of sport professionalization in our country,the contradictions between the various stakeholders are also increasingly prominent.In order to better coordinate and balance the interests of all parties,it is necessary to establish a scientific and reasonable co-governance mechanism.According to the relationship graph between the stakeholders of professional sports in China and the organizational structure of the co-governance of professional sports in China,the co-governance mechanism is divided into two parts and then it is further discussed in this article.It it believed in this study that in terms of internal governance,it is necessary to clarify the governance structure of certain stakeholders,improve the property structure of professional sports leagues,reform the equity structure of professional sports clubs,improve the regulatory mechanism of professional sports and reform the interest distribution and coordination mechanisms of various stakeholders.As for external governance,it is necessary to strengthen communication and cooperation to create a good media environment for professional sport leagues,uphold the ＂mutual benefit and win-win＂concept to form a community of interests with sponsors;standardize and guide the conducts of the audiences and optimize the competition environment.This study is designed to provide references for the development of professional sports in China.

关 键 词：职业体育联赛 共同治理机制 利益相关者 利益分配 结构 组织 监管 竞赛环境 

分 类 号：G80-053[文化科学—运动人体科学]