数字化艺术的传播形态及其风险规避  

The Spread Form of Digital Art and Its risk Avoidance

作　　者：杨佳[1] Yang Jia(Propaganda Department,Hunan Univcrsity of Commerce,Changsha Hunan 410205,China)

机构地区：[1]湖南商学院宣传部,湖南长沙410205

出　　处：《衡阳师范学院学报》2018年第2期152-155,共4页Journal of Hengyang Normal University

基　　金：湖南省教育厅科学研究委托项目"数字化艺术的文本形态及审美价值研究"(12W010);国家社科基金青年项目"自媒体领域我国主流意识形态的话语权研究"(14CKS039)阶段性成果

摘　　要：数字化技术正深刻地影响着艺术的生产和消费方式,数字化艺术符号文本的生产和消费,是一个信息编码与解码的传播过程,也是一个风险建构的过程。从风险传播理论的视角,探讨了数字化艺术的传播形态,提出从坚守艺术的人文关怀、培育艺术家和消费者的数字媒介素养等方面规避风险的策略。Digital technology is deeply affecting the way of production and consumption of art.The production and consumption of digital art symbol texts is a process of information encoding and decoding,and it is also a process of risk construction.This article intends to explore the spread of digital art from the perspective of risk communication theory,and puts forward a strategy of avoiding risks in terms of sticking to the humanistic concern of art,fostering the digital media literacy of artists and consumers.

关 键 词：数字化 艺术 传播 风险 

分 类 号：G206.2[文化科学—传播学]