熊岳镇“景镇合一”品牌设计SWOT研究  

作　　者：刘春雷[1] 吴明洲 

机构地区：[1]沈阳航空航天大学,辽宁沈阳110000

出　　处：《西部皮革》2018年第9期30-30,42,共2页West Leather

摘　　要：品牌设计对于一个品牌在消费者心中的形象地位和价值印象十分重要,是可以直接对消费者造成视觉冲击和体验感受的存在。作为经济发展新生产物的特色小镇的品牌塑造同样要有着令人印象深刻的、不脱离于时代的、具有自己独特品牌精神和文化的品牌设计。在很长的一段时间里,由于中国城市和乡村发展很不平衡,因此导致了城乡差距较大和比较明显的两极分化。随着特色小镇的不断建设发展,结合"景镇合一"模式品牌形象设计也成为了小镇发展至关重要的关键一环。Brand design is very important to the brand image value,and is the most direct expression of the brand image in the consumers＇ mind.As a new product of economic development,the brand building of featured towns also has an impressive brand design that is not divorced from The Times and has its own unique brand spirit and culture.For a long period of time,due to the uneven development of Chinese cities and villages,the gap between urban and rural areas was larger and more obvious.With the constant construction and development of the characteristic town,the design of the brand image with the combination of＂Scenic＆Town integration＂has become a crucial link in the development of the town.

关 键 词：品牌设计 特色小镇 景镇合一 SWOT 

分 类 号：F123.9[经济管理—世界经济]