微信小程序推广策略研究分析  

Research and Analysis on the Promotion Strategy of WeChat Small Program

作　　者：候春俊[1] HOU Chunjun(Sanmenxia Polytechnic Henan Sanmenxia 47200)

机构地区：[1]三门峡职业技术学院,河南三门峡472000

出　　处：《办公自动化》2018年第7期32-33,62,共3页Office Informatization

摘　　要："小程序"风靡互联网。主要原因是它是一种不用用户下载、安装,就可让用户使用的应用。但是随着小程序的增多,当用户想要用小程序时,主动去找的时候,才意识到小程序的存在。本文针对企业开发"小程序"提高曝光量,提出一系列的推广方法,对开发"小程序"之后,又苦于没有曝光量,有很好的阅读价值。＂Small program＂ is popular in the Internet.t, the main reason of which is they make users be free from download , install , and are directly useful.With the development of application, however, users do not realize the existence of them until they need mini program and find them actively. In this paper, there are a series of popularizing methods for companies aimed at improving the quantity of illumination of small program and it is worthy to read if sinking in the low visibility after developing the mini program.

关 键 词：小程序 推广 曝光量 

分 类 号：G202[文化科学—传播学]