共享单车规范发展的演化博弈分析——基于利益相关者视角  

Evolutionary Game Analysis on the Main Stakeholders in the Development of Public-sharing Bikes Specification——Based on Stareholder Perspective

作　　者：肖倩 林孔团[1] XIAO Qian;LIN Kong-tuan(School of Economics,Fujian Normal University,Fuzhou 350000, Chin)

机构地区：[1]福建师范大学经济学院,福建福州350000

出　　处：《西南交通大学学报（社会科学版）》2018年第3期31-40,共10页Journal of Southwest Jiaotong University(Social Sciences)

基　　金：福建省软科学项目"农村电子商务与新型城镇化的耦合协调发展研究"(2016R0033);福建师范大学校内社会科学项目"电子商务与新型城镇化的联动发展研究"(闽师科[2016]14号)

摘　　要：共享单车是共享经济的典型模式,其规范发展已成为社会各界关注的热点问题。用演化博弈思想构建政府与共享单车企业、共享单车企业与用户两组演化博弈模型,并分析三个主要利益相关者间的策略选择和动态演化过程,结果表明:政府监管在共享单车规范发展中占主导地位,因此,应引入社会舆论监督机制以防止政府失灵;政府须对企业加强监管并加大奖惩力度,同时引导教育用户规范用车;共享单车企业应建立用户征信体系并降低用户规范用车成本,最终实现共享单车的规范发展。Public-sharing bike is a typical model of sharing economy, whose standardized development has become a hot issue of all walks of life. Evolving game theory was used to construct two evolutionary game models for government and shared bicycle companies,shared bike companies and users,and to analyze the strategic choices and dynamic evolution process among the three main stakeholders. The results show that government regulations play a leading role in the development of public-sharing bike. Therefore,social supervision mechanisms should be introduced to prevent the government from failing. The government should strengthen the supervision of enterprises and increase rewards and punishments,guiding and educating the users to use bikes in a standardized way. Publicsharing bike enterprises should establish customer credit system and reduce the cost of using bikes in a standardized way,realizing the standard development of sharing bikes finally.

关 键 词：共享单车 共享经济 利益相关者 城市管理 协同治理 互联网经济 演化博弈分析 

分 类 号：F492.6[经济管理—产业经济]