大数据视角下生鲜电商与农产品电商发展分析  

Development of Fresh Products E-commerce and Agricultural Products E-commerce from the Perspective of Big Data

作　　者：方建生[1] Fang Jiansheng(Xiamen University Tan Kah Kee College, Zhangzhou 363105, Fujian)

机构地区：[1]厦门大学嘉庚学院,福建漳州363105

出　　处：《农业展望》2018年第5期92-95,共4页Agricultural Outlook

基　　金：福建省中青年教师教育科研项目(JAS160772)

摘　　要：近年来城市端的生鲜电商发展如火如荼,而生产端的农产品电子商务发展较为缓慢,引起了管理层和学术界的重视。通过百度指数大数据对生鲜电商和农产品电商的发展程度以关键词搜索量进行对比分析,从实证的角度说明供给侧的改革应该是当前农产品电子商务突破发展瓶颈的着力点,而大数据也反映了当前需要加大社会媒体在此领域的关注和宣传作用。In recent years, the development of fresh products e-commerce in cities has been in full swing,and the development of agricultural products e-commerce at the production end has been relatively slow, which has aroused the attention of management and academia. Through the big data of Baidu Index, the development levels of fresh products e-commerce and agricultural products e-commerce were analyzed with keyword search volume. From the view of empirical point, the supply-side reform should be the priorities of significant breakthrough in the current agricultural products e-commerce development bottlenecks, while big data also reflects the current need to increase the attention and advocacy role of social media in this field.

关 键 词：大数据 生鲜电商 农产品电商 生产 消费 流通 

分 类 号：F323.7[经济管理—产业经济] F724.6