档案广电文化产品双赢建构研究:以受众为视角  

A Study on Win-Win Construction of Archives-Media Cultural Products in the Perspective of Audiences

作　　者：高珊[1] 

机构地区：[1]天津师范大学

出　　处：《浙江档案》2018年第4期20-22,共3页Zhejiang Archives

摘　　要：档案广电文化产品是档案资源与主流大众媒介——广播电视合作创造的跨界产品,是兼容二者优势的新兴文化产品,其中蕴含着丰富的文化价值,体现精神产品的外化,二者的"联姻"促成了双赢的局面。受众是档案广电文化产品传播内容的接受者,也是传媒产品的消费者和传播效果的检验者。本文通过受众的视角,具体阐述档案广电文化产品的双赢建构。Archives-midea cultural products are the cross-border products created by archives resources and radio and television know as the mass media, and the new cultural products which have the compatible advantages of the both. The connection has created the win-win situation. The audiences are not the recipients of the content of communication of archives-midea cultural products, but the customers of the media products and the verifiers of the communicating effect. This paper explains the win-win construction of archives- media cultural products in the perspective of audiences.

关 键 词：受众 档案广电文化产品 双赢建构 

分 类 号：G271[文化科学—档案学]