多重制度压力下企业绿色创新响应行为动因研究  

Understanding the Response of Enterprises to Multi-Institutional Pressures during Green Innovation Process

作　　者：陈力田[1,2] 朱亚丽 郭磊[3] CHEN Litian;ZHU Yali;GUO Lei(Zhejiang Gongshang University, Hangzhou, China;Xi＇an Jiaotong University, Xi＇an, China)

机构地区：[1]浙江工商大学工商管理学院 [2]浙江工商大学浙商研究中心 [3]西安交通大学管理学院

出　　处：《管理学报》2018年第5期710-717,共8页Chinese Journal of Management

基　　金：浙江省社会科学规划"之江青年课题"资助项目(16ZJQN035YB);浙江省高校重大人文社会科学项目攻关计划资助项目(2013QN076);国家自然科学基金资助青年项目(71502165);浙江省自然科学基金资助项目(LY18G020003);教育部人文社会科学研究规划资助项目(15YJA630110)

摘　　要：针对多重制度压力下企业绿色创新响应动因不明的研究缺口,基于270家制造企业样本,得到以下实证发现:(1)相比单一动因,趋利和伦理混合动因更易促发企业绿色创新行为;"环境伦理→环境伦理和战略柔性的交互"路径对绿色创新促进作用递增;(2)在响应不同制度压力时企业混合动因的侧重点存异。上述路径的优越性在高规范压力下会提高,在高规制压力下则不然。企业基于侧重战略柔性的趋利动因响应规范压力;基于侧重环境伦理的伦理动因响应规制压力。通过建立制度理论、高阶理论和动态能力观的对话,可增进对企业异质合法性策略动因的理解。In response to multi-institutional pressures,there is a critical dilemma that how enterprises balance the commercial and ethical antecedents to implement green innovation？In order to fill the research gap,based on 270 manufacturing enterprise samples,this paper found that：（1）＂Commercial and ethics＂mixed logic antecedent is more effective than a single logic,and＂Environmental ethics→Interaction between environmental ethics and strategic flexibility＂is a superior organizational path,through which green innovation can be promoted;（2）in response to different institutional pressure,the mixed antecedents focus on different emphasis.The superiority of the above path will be improved under high normative pressure,while it will not be improved under the high regularity pressure.Enterprises based on commercial antecedent emphasize strategic flexibility to respond to normative pressure,while they emphasize environmental ethics to respond to regulatory pressure based on ethical antecedent.

关 键 词：绿色创新 制度压力 响应动因 环境伦理 战略柔性 

分 类 号：C93[经济管理—管理学]