浅析鞋类产品定制模式  

Study on customization mode of footwear products

作　　者：赵碎浪 杨峰 傅陆军 于百计 ZHAO Suilang1, YANG Feng1,2, FU Lujun3, YU Baiji1(1. School of Fashion Accessory, Beijing Institute of Fashion Technology, Beijing 100029, China; 2.International Center for Bamboo and Rattan, Beijing 100102, China; 3.Kaiyue New Materials Co. Ltd., Hangzhou 311115, Chin)

机构地区：[1]北京服装学院服饰艺术与工程学院,北京100029 [2]国际竹藤中心,北京100102 [3]杭州锴越新材料有限公司,浙江杭州311115

出　　处：《中外鞋业》2018年第6期25-27,共3页Shoes

基　　金：北京服装学院高水平教师队伍建设专项资金"低温等离子改性竹丝装饰材的表面特性研究"(BIFTQG201805);北京服装学院校级项目"一种抗菌功能材料的研发及应用"(H2018-2)资助;北京市属高校高水平教师队伍建设支持计划"植物生态"功能纤维与产品创新设计团队(IDHT20180511)

摘　　要：为了阐明鞋类产品不同的定制模式,分析了消费者对鞋类产品需求的特点,提出根据满足消费者需求的不同程度,定制可以分为半定制和全定制,并总结了两者的主要特点;重点讨论了不同定制模式的发展方向,为制鞋企业发展定制服务提供参考。In order to elucidate the different customization patterns of footwear products, the customer demands characteristics for footwear products was analyzed. It was proposed that the customization could be divided into semi-custom and full-custom according to the demands degree of customers and the features of the two customization modes were summarized. The development direction of different customization models was discussed in detail. It provides a reference for shoe-making enterprises.

关 键 词：鞋类产品 个性化 大规模定制 高端定制 模块化 

分 类 号：TS94[轻工技术与工程—服装设计与工程]