从利润权重解析报业上市公司盈利模式的转变——以浙报传媒、博瑞传播、华闻传媒、纽约时报(2012-2016年)为例  

Analysis of Profit Models and Development Trends of Listed Press Companies:Case Studies of Zhejiang Daily Press Group,Chengdu B-Ray Media Co.Ltd.,Huawen Media Investment Corporation and the New York Times Co.(2012-2016)

作　　者：禹建强 马思源 YU Jianqiang;MA Siyuan

机构地区：[1]北京师范大学新闻传播学院

出　　处：《国际新闻界》2018年第5期129-144,共16页Chinese Journal of Journalism & Communication

基　　金：国家社科基金项目<数字时代传媒商业模式的创新研究>(13BXW014)的阶段性成果~~

摘　　要：本文着重选择四家具有代表性的报业上市公司,根据其近五年的财务报表,分析其主营业务的利润权重变化,总结报业上市公司的盈利模式:国内报业公司以发行和广告收入为主,但利润权重逐年下降,游戏业务、动漫产业以及"互联网+"概念正成为新的利润增长点,主营业务日趋多样。以纽约时报为代表的国外报业公司则始终关注发行和广告业务,开发VR等新技术以吸引读者。对报业上市公司的发展趋势的归纳和建议是:应将经营视野从传媒业放大到文化产业,坚持新媒体转型,加速开发数字化产品。The research emphasizes on four representative listed press companies and their financial performances from 2012 to 2016. Different profit models are summarized by analyzing theirweight changes of main operating profits. It shows that newspaper groups in China mainly rely on circulation and advertisement, but the share of their main business profits are on the decline. This makes the companies turn to various business and look for new profit growth points, such as game business, animation industry, ＇internet plus＇, etc. Foreign press companies, however, represented by the New York Times Co., have been staying focused on circulation and advertisement, and developing new technologies such as VR to attract readers. This paper also sums up the development trends of listed press groups, and suggests that press companies should expand their business horizons to cultural industry, adhere to digital transformation of traditional media, and accelerate the development of digital products.

关 键 词：盈利模式 报业 上市公司 利润权重 

分 类 号：G219.1-F[文化科学—新闻学]