西双版纳傣族“家”的旅游商业化研究  

The tourism commercialization of 'homes' in Dai families in Xishuangbanna

作　　者：陆依依 保继刚[1,2] LU Yiyi;BAO Jigang(School of Geography and Planning, Sun Yat-sen University, Guangzhon 510275, China;Center for Tourism Planning ＆ Research, Sun Yat-sen University, Guangzhou 510275, China;College of Humenities and Social Science, Yurman Agricultural University, Kunming 650201, Chin)

机构地区：[1]中山大学地理科学与规划学院,广州510275 [2]中山大学旅游发展与规划研究中心,广州510275 [3]云南农业大学人文社会科学学院,昆明650201

出　　处：《地理研究》2018年第5期967-980,共14页Geographical Research

基　　金：国家自然科学基金项目(41571137);云南农业大学社会科学中青年项目(2016SK28)

摘　　要：以云南西双版纳傣族园景区和勐景来景区的"傣家乐"为案例,展示了以"公司+农户"为经营模式、以自然村寨为基础的村寨型景区中傣族"家"到"商业的家"的商业化过程,并对"商业的家"的空间结构和空间性质进行了探索。研究发现:区位因素导致远离城市的傣族传统村寨成为旅游吸引物,傣族家屋仍是景观,傣族原住民仍保持传统的日常生活方式。传统村寨和原住民是傣族"商业的家"最大的吸引力。在从"家"到"商业的家"的商业化过程中,虽然有过私人空间与公共空间的再划界阶段,但边界仍然相对模糊。导致上述现象的主要原因包括:主客交往的模式和深度;合作企业对村民的控制程度以及宗教信仰。This paper illustrates the entire process of tourism commercialization of ＇homes＇ in Dai families in Xishuangbanna and explores the spatial structure and nature of the commercial homes, by using two typical cases in Yunnan province, China, i.e., the Daizuyuan Garden and Mengjinglai Tourist Area, which are both featured by the operation model of ＂corporate plus peasant household＂ and are based on natural villages. The findings show that the geographical location has enabled the peripheral villages to become tourist attractions while the Dai houses as landscape have been well preserved. In the tourism commercialization process of ＂homes＂ evolving into ＂commercial homes＂, despite of a re-delimitation history between public and private spaces, the boundaries between them are still generally blurry. Main reasons for the above situation are as follows： the patterns and depth of host-guest interactions, the degree of control by collaborative enterprises over villagers, and villagers＇ religious beliefs.

关 键 词：“公司+农户” 商业的家 旅游商业化 傣族 

分 类 号：F592.7[经济管理—旅游管理]