基于社会网络结构的创新扩散动力机制及其仿真研究  

Research on Dynamic Mechanisms of Innovation Diffusion and Its Simulation Based on the Social Network Structure

作　　者：曹霞[1] 张路蓬[2] 刘国巍 CAO Xia;ZHANG Lu-peng;LIU Guo-wei(School of Economics and Management, Harbin Engineering University, Harbin 150001, China;School of Public Policy ＆ Management Tsinghua University, Beijing 100084, China;Guilin Academy of Aerospace Industry, Guilin 541004, China)

机构地区：[1]哈尔滨工程大学经济管理学院,黑龙江哈尔滨150001 [2]清华大学公共管理学院,北京100084 [3]桂林航天工业学院管理学院,广西桂林541004

出　　处：《运筹与管理》2018年第5期149-156,共8页Operations Research and Management Science

基　　金：国家自然科学基金项目(71473055);中国博士后科学基金面上资助项目(2017M620814);中央高校基本科研业务经费支持(HEUCFZ1604);黑龙江省自然科学基金青年项目(JJ2016QN0645)

摘　　要：随着社会资本的大量涌入,创新扩散逐渐受到社会网络关系的影响。在分析了创新扩散机理的基础上,构建了基于不同拓扑结构的创新扩散演化动力模型。将信息获取、领导者创新能力及机会利益作为创新扩散的动力因子。通过利用复杂网络的演化博弈仿真分析,揭示了小世界、无标度等不同网络拓扑结构下,创新技术的扩散情况。仿真结果表明:在网络结构相同的情况下,信息获取对创新扩散的影响较大;在动力因子设定相同的情况下,网络主体连接越规则,创新扩散越充分。With a massive influx of social capital,the influence of social network structure on innovation diffusion is gradually increasing. Dynamic models of evolution of innovation diffusion based on different topological structures are created after analyzing the mechanisms of innovation diffusion. Using access of information,innovative concepts of leaders,opportunity interest as dynamic elements for innovation diffusion,making a simulation analysis of evolutionary game of complicated networks,we reveal a diffusion of innovative technologies under different topological structures such as scale-free network and small world network. The results of simulation demonstrate that if the network structure is the same,access of information has a greater influence on innovation diffusion; if the dynamic elements are the same,the better main bodies of network are aligned,the fuller are the innovation diffusion.

关 键 词：网络结构 创新扩散 动力机制 演化博弈 仿真 

分 类 号：F224.33[经济管理—国民经济]