新形势下山西省高星级酒店经营战略的转变  

Change in Business Strategy of Shanxi High Star Hotels under New Situation

作　　者：成玮[1] CHENG Wei(Department of Hotel Management, Taiyuan Tourism Vocational College, Taiyuan 030032, Chin)

机构地区：[1]太原旅游职业学院酒店管理系,山西太原030032

出　　处：《太原学院学报（社会科学版）》2018年第1期21-24,共4页Journal of Taiyuan University(Social Science Edition)

摘　　要：作为工业能源大省,山西省高星级酒店业经营过多依靠政府和大型国企的会议接待订单和招待订单,自党中央厉行节约、严禁公款吃喝的禁令颁布以来,往日高档酒店的热闹景象消失不见。山西省高星级酒店不得不研究在新形势下,中短期内转变经营模式,在菜品、服务、配套设施、经营管理等方面做出调整,做特色、求创新,适应酒店市场的新变化,平稳度过"转型"这个坎。As an important industrial energy province, Shanxi＇ s high star hotels excessively rely on the orders of the conference recep- tion of governments or large state - owned enterprises. Since the Party Central ban on economizing and prohibiting public funds from eating and drinking enacted, the past lively scene in hotels has disappeared. Therefore, Shanxi high star hotels have to explore how to change their business model under the new situation in a short period of time. It is helpful for our province high star hotels＇ transforma- tion under the new situation to adjust their dishes, service, facilities, and business management and so on, to make their features, to seek innovation, and to fit the new changes of the hotel market.

关 键 词：高星级酒店 转型发展 内部营销管理 外部营销 

分 类 号：F719[经济管理—产业经济]