分层与聚合:符号叙述学透视下的“两微一端”融合策略  

Stratification and Polymerization: Research on the Convergence Strategies of “Weibo, WeChat and News Apps” from the Perspective of Semiotics

作　　者：张放[1] 杨颖[1] ZHANG Fang;YANG Ying(School of Journalism, Sichuan University, Chengdu 610065, China)

机构地区：[1]四川大学新闻学院,四川成都610065

出　　处：《编辑之友》2018年第6期13-17,共5页Editorial Friend

基　　金：教育部人文社会科学重点研究基地重大项目"新媒体环境下中国媒体新闻传播创新研究"(16JJD860003)

摘　　要：在新旧媒体衔接与革新的十字路口,对于"两微一端"作为一个有机整体所包含的多平台间融合机制进行深入研究是非常重要的探索。符号叙述学视角下的"两微一端"不仅在内容层面通过分层叙述和全文本实现了平台间内容统筹与表达共享,还通过"条块结合"的部门设置和沟通高效的组织架构实现了底本的宽幅聚合,为内容融合提供了有力支撑。然而,在叙述文本类型配比、文本读者主动性激发以及底本聚合轴扩幅等方面,"两微一端"的融合仍有进步空间。At the crossroad of media convergence and innovation, it is important to study the convergence of ＂Weibo, WeChat and News Apps＂. From the perspective of semiotics, ＂Weibo, WeChat and News Apps＂ have achieved aggregation through narrative stratification in the content dirnensionand broader paradigms polymerization by creating efficient organizational structure, which strongly supports content convergence. However, the convergence still has space for improvement in terms of coordinating different type of narrative texts, stimulating readers＇ initiative and extending the boundaries of polymerization.

关 键 词：两微一端 融合 符号叙述学 

分 类 号：G211[文化科学—新闻学]