报业衰退时代巴菲特旗下报纸的渊源、现状和经营策略  

Origin, Status Quo and Management Strategy: A Brief Analysis on Buffett's Newspaper in the Era of Newspaper Recession

作　　者：甄珍[1] 张田[2] 吴华伟 ZHEN Zhen;ZHANG Tian;WU Hua-wei(College of International Education, Shandong University, Jinan 250100, China;Rizhao Radio and Television Broadcasting Station, Rizhao 276826, China;Qilu Evening News, Jinan 250014, China)

机构地区：[1]山东大学国际教育学院,山东济南250100 [2]日照广播电视台,山东日照276826 [3]齐鲁晚报,山东济南250014

出　　处：《编辑之友》2018年第6期108-112,共5页Editorial Friend

摘　　要：美国报业自2008年金融危机之后进入衰退时代。但金融投资大亨巴菲特却因逆市收购数十家小型地方性报纸而引发报业人士强烈关注。文章综合查询相关资料,从巴菲特收购报纸路线图、巴菲特拥有的报纸情况及其经营报纸的策略三方面,对巴菲特旗下报纸的情况进行综合介绍。The US newspaper industry has entered a recession stage since the financial crisis of 2008. However, the legendary financial investor Warren Buffett captures attention from the industry by acquiring dozens of small local newspapers against the background of the declining industry. Based on related information, this paper comprehensively introduces the state of the newspapers purchased by Buffett from three aspects： Buffett＇s newspaper acquisition route, the general situation of his newspapers and the strategies of the newspapers＇ operation.

关 键 词：巴菲特 美国报业 地方性报纸 经营策略 报业转型 

分 类 号：G219.712[文化科学—新闻学]