企业农产品电子商务吸收的影响因素研究——政府支持的调节作用  

The Mechanism of Firms＇ Adoption of E-commerce for LAgricultural Products --From the Perspective of Institutional Theory

作　　者：林家宝[1] 胡倩[1] LIN Jiabao;HU Qian

机构地区：[1]华南农业大学经济管理学院,广州510642

出　　处：《农业技术经济》2018年第5期77-92,共16页Journal of Agrotechnical Economics

基　　金：国家自然科学基金青年项目（编号：71501078）,国家自然科学基金重点项目（编号：71332001、71633002）,广东省社科基金项目（编号：GD14CGL10）,广东省高等学校优秀青年教师培养计划项目（编号：YQ2015031）

摘　　要：本文从技术创新扩散视角，基于TOE框架，构建影响企业农产品电子商务吸收的关键因素模型，分析技术因素（相对优势和复杂性）、组织因素（技术基础、吸收能力和物流能力）与环境因素（竞争压力和市场不确定性）对农产品电子商务吸收的影响机理，并讨论了政策支持在农产品电子商务吸收中的角色。实证结果表明，相对优势、物流能力、吸收能力和竞争压力会促进农产品电子商务吸收，复杂性会阻碍农产品电子商务吸收，技术基础和市场不确定性对农产品电子商务吸收没有显著的影响，政府支持会减缓复杂性对农产品电子商务吸收的阻碍作用．但也会削弱物流能力和竞争压力对农产品电子商务吸收的促进作用。E-commerce of agricultural products is of great significance in promoting agricultural economic development and agriculture restructuring and upgrading.Ahhough the government frequently introduced policies to support the development of e-commerce of agricultural products, the low adoption has not been distinctly improved.It is important to understand the mechanism of firms＇ decision-making in adopting e-commerce.Based on the perspective of institutional theory, this study develops a model to analyze the impact of institutional pressure on the adoption of e- commerce by agricultural firms.The role of organizational innovativeness is jointly considered.The empirical results show that mimetic pressure, coercive pressure and normative pressure all have positive effects on firms＇ perceived benefit,with different margins.Normative pressure has a significantly negative impact on perceived barrier, while mimetic pressure and coercive pressure have no significant effect. Perceived benefit has significantly positive impact on the adoption of ecommerce of agricuhural products, while perceived barrier has no significant effect on the adoption of e-commerce of agricultural products.Perceived benefit plays a partial mediating role on the re- lationship between institutional pressure and adoption.

关 键 词：企业农产品 电子商务吸收 政府支持 调节作用 

分 类 号：F713.36[经济管理—产业经济]