果业社群价值空间研究  

Study on Value Space of Fruit Industry Community

作　　者：陈彦仓[1] 王娜[2] CHEN Yancang;WANG Na(Teaching and Research Department of Public Administration, Shandong School of Administration, J inan, Shandong 250014;Modern Education Center, Shandong Police College, Jinan, Shandong 250014)

机构地区：[1]山东行政学院公共管理教研部,山东济南250014 [2]山东警察学院现代教育中心,山东济南250014

出　　处：《北方园艺》2018年第11期196-201,共6页Northern Horticulture

基　　金：山东省软科学研究计划资助项目(2016RKE30006);山东行政学院科研重点课题资助项目(YKT201606)

摘　　要：散沙式的小农经济模式是我国果业生产的现实存在,而流通领域中又存在着渠道不畅、信息不对称、交易成本过高、利益分配不公等问题,这些问题极大地制约着果业现代化发展。用果业社群重构生产关系和发展模式,是解决果业发展深层次矛盾的利器。该研究分析了社群的共性和果业社群的内涵特征;创新地提出了果业社群的三维价值空间:商品维度、价值观维度、情感维度;在构建和研究果业社群三维价值空间的基础上,研讨了其价值输出的若干种形式。The small farmers′economic model was the reality of the fruit production in China,and there were some problems in the circulation link,such as unsmooth channels,asymmetric information,high transaction costs and unfair distribution of interests,which greatly restrict the development of the modernization of the fruit industry.Fruit industry community was a good weapon to solve the deep contradiction in fruit industry by reconstructing production relations and developing mode.The study analyzed the commonalities of the community and the connotation and characteristics of the fruit industry community.The three-dimensional value space of the fruit industry community were creatively proposed：Commodity dimension,value dimension and emotion dimension.On the basis of constructing and studying the three-dimensional value space of the fruit industry community,several value output forms were discussed.

关 键 词：社群 果农 果业 价值空间 

分 类 号：F326.13[经济管理—产业经济]