基于移动社交网络的用户体验动态测量研究  

Research on the Dynamic Measurement of User Experience Based on Mobile Social Network

作　　者：刘阳[1] 朱君璇[1,2] 

机构地区：[1]上海工程技术大学管理学院,上海201620 [2]上海东华大学旭日工商管理学院,上海200051

出　　处：《情报理论与实践》2018年第6期106-110,共5页Information Studies:Theory & Application

摘　　要：[目的/意义]对于一个在线社交网站,其成功与否的一个重要评判因素就是用户体验的好坏。[方法/过程]文章首先以用户体验为出发点,结合多学科对移动社交网络中用户体验进行定义。其次在对移动社交网络的用户体验的影响因素进行分析的基础上得出了一套详尽的用户体验评价体系。再次采用层次分析法,对多个层次的众多因素进行权重的度量,并以动态模糊集相关理论为基础,运用动态模糊综合评价法,构建了一种移动社交网络的用户体验模糊综合动态评价模型。最后运用模糊综合动态评价模型对新浪微博和腾讯微博进行案例分析。[结果/结论]研究结果显示新浪微博用户体验比腾讯微博用户体验要好。[Purpose/significance] One important determinant of an successful online social network is the quality of user experience. [Method/process] This paper takes user experience as the starting point,combining multi-discipline to define the user experience in mobile social network. Then,a detailed user experience evaluation system is obtained based on the analysis of the influencing factors of the user experience in mobile social network. Next,the paper uses the analytic hierarchy process（AHP） to weigh the multiple levels of many factors,and based on the dynamic fuzzy sets theory,applies the dynamic fuzzy comprehensive evaluation method to build a dynamic fuzzy comprehensive evaluation model of the user experience in mobile social network. Finally,the paper adopts the dynamic fuzzy comprehensive evaluation model to conduct case analysis on Sina Weibo and Tencent Weibo.[Result/conclusion] The results show that user experience of Sina Weibo is better than that of Tencent Weibo.

关 键 词：移动社交网络 用户体验 影响因素 层次分析法 模糊综合动态评价 实证分析 

分 类 号：G252[文化科学—图书馆学]