网络新媒体在健康教育中的应用探微——以丁香园新媒体矩阵和四川大学华西系列附属医院“两微一网”为例  

Application of new media in health education

作　　者：李亚梅 李永莲[1] 王素霞[1] LI Ya-mei;LI Yong-lian;WANG Su-xia(West China Second University Hospital, Sichuan University, Chengdu, Sichuan 610041, China)

机构地区：[1]四川大学华西第二医院,四川成都610041

出　　处：《现代预防医学》2018年第12期2184-2186,2190,共4页Modern Preventive Medicine

摘　　要：目的讨论并展望媒体转型背景下依托新媒体强化健康教育效果的方向和措施。方法详细分析"丁香园"新媒体矩阵以及四川大学华西系列附属医院"两微一网",对照美国医学会AMA准则,探讨网络新媒体时代健康教育下一步改进的措施。结果对照AMA准则,丁香园系列微信公众号和四川大学华西系列医院的"两微一网",在健康教育方面已经做得很好,但是还是存在一些改进的空间。结论随着人民生活水平的提高和对"健康"需求的不断提升,传统健康教育的形式已不再适应。丁香园系列微信公众号和四川大学华西系列医院的"两微一网"依托网络新媒体做出了一定成绩,但是对照AMA准则,下一步还应在作者权威性、内容规范性、更新及时性等3个方面做出改进,以为消费者提供更加权威、真实、有效、及时的健康教育科普,助力健康中国建设。Objective To discuss and forecast the direction and measures of strengthening the effect of education based on new media in the context of media transformation. Methods Detailed analysis of ＂Ding Xiang Yuan＂ and West China Hospital of Sichuan University, contrast AMA guidelines of the American medical association, to discuss next improvement measures.Results Regarding AMA guidelines, Ding Xiang Yuan and West China hospital of Sichuan University have done well in the field of health education, but there is some room for improvement. Conclusion With the improvement of people＇s living standard and the continuous improvement of people＇s demand for ＂health＂, the traditional education form of health is no longer suitable. Ding Xiang Yuan and series of West China Hospital of Sichuan University have made certain achievements,but referring to the AMA guidelines, the next step should also be in the author authority, normative content, update,timeliness and so on three aspects to make improvements, to give consumers with more authority, real, effective and timely health education of popular science, and boost health China construction.

关 键 词：新媒体 健康教育 丁香园 新媒体矩阵 华西 “两微一网” 

分 类 号：R193[医药卫生—卫生事业管理]