农业众筹项目融资绩效影响因素的实证分析  

Empirical Analysis on Influencing Factors of Financing Performance of Agricultural Crowd-funding Projects

作　　者：黄漫宇[1] 李若男[1] Huang Manyu;Li Ruonan(School of Business Administration, Zhongnan University of Economics and Law, Wuhan 430073, Chin)

机构地区：[1]中南财经政法大学工商管理学院

出　　处：《统计与决策》2018年第11期172-175,共4页Statistics & Decision

基　　金：教育部人文社会科学规划基金项目(17YJA790032);中南财经政法大学一流学科建设项目(31701710805)

摘　　要：文章以顾客让渡价值理论为基础,对农业众筹项目融资绩效的主要影响因素提出了研究假设,并选取众筹网上2014年1月至2016年12月期间成功融资的784个农业众筹项目为样本,运用断尾回归对研究假设进行验证。结果表明,在全样本中,产品价值和形象价值与农业众筹项目融资绩效呈正相关。在分类样本中,产品价值仅对＂生态养殖＂类项目有显著的正向影响,形象价值对于＂茶酒饮品＂＂果蔬种植＂＂生态养殖＂＂休闲零食＂四类项目均有显著的正向影响,货币成本对＂生态养殖＂和＂茶酒饮品＂也有显著的正向影响。On the basis of the theory of customer delivered value, this paper puts forward a research hypothesis on the influential factors of the financing performance of agricultural crowd-funding projects. And then the paper selects 784 successful financing agricultural crowd-funding projects as samples on Crowdfunding Website from January 2014 to December 2016 and tests the hypothesis by using truncated regression model. The empirical results demonstrate that the value of product and the value of image relate positively with the financing performance of agricultural crowd funding projects among the whole samples; while among the classified samples, the value of products relates positively only with ecological breeding category, and the value of image has significant positive effect on all the four categories such as ＂tea and wine drinks＂, ＂fruit and vegetable cultivation＂, ＂ecological breeding＂ and ＂leisure snacks＂.

关 键 词：农业众筹 融资绩效 影响因素 

分 类 号：F322[经济管理—产业经济]