考虑同行公平关注的逆向供应链定价决策  

Pricing Decisions in a Reverse Supply Chain with Peer-induced Fairness Concern

作　　者：舒亚东 代颖[1] 马祖军[1] SHU Ya-dong;DAI Ying;MA Zu-jun(Institute for Logistics and Emergency Management, School of Economics and Management, Southwest Jiaotong University,Chengdu 610031,China;School of Mathematics and Statistics, Guizhou University of Finance and Economics,Guiyang 550025,China)

机构地区：[1]西南交通大学经济管理学院物流与应急管理研究所,四川成都610031 [2]贵州财经大学数学与统计学院,贵州贵阳550025

出　　处：《工业工程与管理》2018年第3期116-122,131,共8页Industrial Engineering and Management

基　　金：国家自然科学基金资助项目(71103149,61472093,71761005);教育部人文社会科学研究规划基金资助项目(16YJA630005);贵州省教育厅自然科学基金资助项目([2015]421);四川省社会科学研究规划重点项目(SC17A030);成都市软科学研究项目(2016-RK00-00266-zF)

摘　　要：在由1个再制造商和2个回收商组成的逆向供应链中，考虑回收商既关注分配公平，也关注同行公平，基于Nash讨价还价理论构建了供应链成员的公平关注效用体系，研究了该逆向供应链的定价决策问题，并分析了回收商的公平关注行为对决策的影响。结果表明，当再制造商提供给两个回收商的回购价格相同时，具有同行公平关注的回收商会提高其废旧产品回收价，进而增加逆向废旧产品的回收量。此外，具有同行公平关注的回收商在逆向供应链利润分配中处于相对劣势的地位。Based on the Nash bargaining theory,a fairness concern utility system was set up for the reverse supply chain with one remanufacturer and two competitive recyclers, who exhibited both distributional fairness concerns and peer-induced fairness concerns. The pricing decisions in the reverse supply chain were studied, and the influence of recyclers- fairness concern on the pricing decisions was analyzed. The results show that when the remanufacturer provides the same transfer price to two recyclers, the recycler with peer-induced fairness concern will raise its acquisition price of used products, which results in an increase in the collection quantity of used products. Moreover,the peer-induced fairness concerned recycler is in a relatively inferior position in the distribution of reverse supply chain profit.

关 键 词：逆向供应链 分配公平关注 同行公平关注 Nash讨价还价 

分 类 号：F252[经济管理—国民经济]