国内主流网站“一带一路”倡议传播研究  

A Communication Study on the Belt and Road Initiatives of Domestic Mainstream Websites

作　　者：孙志男 Sun Zhinan

机构地区：[1]中国传媒大学新闻学院

出　　处：《传媒观察》2018年第6期18-23,共6页Media Observer

摘　　要：本文从报道领域、报道体裁、报道视角和报道对象等方面对人民网＂一带一路＂相关报道进行内容分析,认为人民网＂一带一路＂报道注重新闻时效性,融合全媒体报道形式,多方面、多层次展现＂一带一路＂倡议内涵及重大意义,取得了较为突出的报道效果。但人民网＂一带一路＂报道仍存在数据可视化程度不高、部分栏目更新不及时、对＂一带一路＂建设风险预估不足、忽视受众反馈等问题。本文进一步提出,人民网应转变话语体系,制定主动传播策略,树立以受众为中心的传播观念,顺应媒体融合潮流,发挥党报及新媒体双重优势。This article analyzes the field,style,perspective and object of the Belt and Road Initiative reports on the People＇s Daily Online.It concludes that the coverage of the Belt and Road Initiative by the People＇s Daily Online are very timely.It integrates all media forms to show the connotation and significance of the Belt and Road initiative in many aspects and at different levels,achieving great communication effects.However,there are some problems in those reports too.For example,the data is not sufficiently visualized.Some columns are not updated in time.The risk of the Belt and the Road construction is underestimated.Audience feedback is neglected.The article further proposes that People＇s Daily Online should transform discourse system,formulate active communication strategy,establish an audience-centered approach to communication,keep up with the trend of the media convergence and give full play to the dual advantages of the party newspaper and new media.

关 键 词：人民网 一带一路 媒体融合 

分 类 号：G206[文化科学—传播学] G212