语言创意产业的态势分析及策略研究  

Research on the development status and strategies of language creativity industry based on SWOT analysis

作　　者：彭湃[1] 彭爽[1] 

机构地区：[1]东北师范大学文学院,吉林长春130024

出　　处：《西安外国语大学学报》2018年第2期52-56,共5页Journal of Xi’an International Studies University

基　　金：国家社科基金重点项目"基于SWOT分析的中国语言产业安全问题研究"(项目批准号:14AYY007)的阶段性成果

摘　　要：语言创意产业是语言产业的一个新兴业态,可从内容、经营者和类型等角度对其分类。语言创意产业具有学科交叉性、与日常生活的关联性、民族性与世界性及共时性和历时性等特征。采用态势分析法对语言创意产业现状的研究,能够显现出优势突出、劣势明显、机遇良好、威胁较大等态势。以此为契机,本文提出了语言创意产业的发展策略:在政策制定方面,由政府成立专门机构进行管理并扶持;在行业管理方面,加强行业监管、健全奖励机制;在企业经营方面,引进人才、加强合作;在产品设计方面,既做到全方位、深层次,又要贴近时代。Language creativity industry is a part of language industry. This paper sets forth the definition,the categories and the characteristics of language creativity industry,and analyzes the development status of language creativity industry with SWOT analysis. It is characterized by outstanding advantages,obvious disadvantages,good opportunities and greater threat.Based on this,the author puts forward the development strategy of the language creative industries： in the aspect of policy formulation,the government should set up a special department to manage and increase support; in the aspect of industry management,the industry should strengthen the industry regulation and improve the reward system; in the aspect of business management,the business should strengthen their cooperation; in product design,the business should produce the products which ought to be all-round,deep level and close to the times.

关 键 词：语言创意产业 态势分析 品牌 广告 

分 类 号：H030[语言文字—语言学]