中超联赛新媒体版权研究  

New Media Copyright of CSL

作　　者：李进[1] 王相飞[2] 王真真[1] LI Jin;WANG Xiangfei;WANG Zhenzhen(Graduate Department, Wuhan Sports University, Wuhan 430079, Hubei, China;Academic Journals Department, Wuhan Sports University, Wuhan 430079, Hubei, China)

机构地区：[1]武汉体育学院研究生院,湖北武汉430079 [2]武汉体育学院期刊社,湖北武汉430079

出　　处：《沈阳体育学院学报》2018年第3期37-41,共5页Journal of Shenyang Sport University

基　　金：湖北省教育厅高等学校哲学社会科学研究重大项目"体育赛事的新媒体转播权研究"(18ZD028)

摘　　要：中超联赛新媒体版权价格近年来出现了快速增长,主要在于中超联赛商业价值与社会影响力的提升以及新媒体传播市场的激烈竞争。但价格高昂的中超新媒体版权也面临着新媒体版权商与中超球队存在违规利益关联;中超联赛的政府产权属性导致新媒体版权商独家权益受损;足协新政导致新媒体版权贬值;部分地方电视媒体分流新媒体受众,损害版权商利益;新媒体版权变现模式不成熟等问题。据此提出了对策与建议:严格监管新媒体版权交易各利益方,防范违规风险;允许独家转播,保护独家新媒体版权利益;制定各种相关政策应充分考虑到版权商的合法权益;规范地方电视媒体中超转播政策;逐步推进付费观赛模式。The new media copyright prices of the CSL have risen rapidly in recent years, mainly due to the promotion of the business value and social influence of the CSL, and the fierce competition among the new media market as well. Meanwhile, the new media copyright of the CSL is facing some problems as follows ： the new media copyright dealers had illegal interest association with CSL football clubs;the new media copyright dealers got their exclusive right lost due to CSL＇ s attribute of government property;CFA＇ s new policy caused the devaluation of new media copyrights;some local TV stations diverted the new media audience and damaged the copyright dealers＇ interest;the new media copyright liquidation model was immature. Suggestions were as follows ： strictly regulating copyright trading parties to prevent illegal risks, protecting the new media exclusive rights with permission of exclusive broadcast, adopting relative policies with full consideration of copyright dealers＇ legitimate rights, standardizing CSL＇ s broadcasting policies of local TV stations and pushing paying spectator model forward gradually.

关 键 词：中超联赛 新媒体 新媒体版权 版权价值 

分 类 号：G80-056[文化科学—运动人体科学]