智能运动文胸的市场现状与功能  

Research on the current situation and functions of intelligent sports bra

作　　者：王梦颖 方方[1] WANG Mengying;FANG Fang(Fashion and Art Institute, Donghua University, Shanghai 200051, China)

机构地区：[1]东华大学服装与艺术设计学院,上海200051

出　　处：《毛纺科技》2018年第6期65-70,共6页Wool Textile Journal

摘　　要：为了解智能运动文胸的发展现状,为其发展提供一定的参考,统计分析了智能运动文胸的线上销售渠道、销量、售价、洗涤要求和售后服务,梳理概括了17款国内外已公布的智能运动文胸的功能和技术。研究发现:目前国内外智能运动文胸的市场并不成熟,分别在各大购物平台、品牌官网、众筹网站和第三方APP上销售,价格偏高,销量不足普通运动文胸的1%;仅有25%的产品标明洗涤要求,仅有1家企业关注售后服务,国内产品的兼容性与循环利用性和国外相比有所欠缺。功能上基本集中在监测心率信号,通过手机APP反馈,可实现语音播报。The development of intelligent sports bra,including their sales channels,sales volume,price,washing requirements and after-sales service were studied,and the function and technology applied for 17 domestic and foreign intelligent sports bras were summarized. The results show that the current domestic and international smart sports bra market is not mature they are sold in the shopping platforms,brand official websites,crowdfunding websites and third-party sales of APPs,the price is high,the sales volume is less than 1% of ordinary sports bra. What＇ s more,only 25% of the products with label of washing requirements,and only one product seller concerned about after-sales service. Besides,the compatibility and recycling of domestic product are inferior to the foreign products. In terms of function,most products are focus on heart rate signal monitoring,the signal was feedbacking by mobile APP,and voice broadcast has been achieved.

关 键 词：智能服装 智能运动文胸 市场现状 产品功能 

分 类 号：TS941.73[轻工技术与工程—服装设计与工程]