闽台民间艺术与旅游纪念品的设计融合与发展  

Design Fusion and Development of Fujian and Taiwan Folk Art and Souvenirs

作　　者：连晓波 林幸民[1] 杨东 LIAN Xiaobo;LIN Xingmin;YANG Dong(Sanming University, Sanming, Fujian 365000, Chin)

机构地区：[1]福建三明学院,三明365000

出　　处：《北京印刷学院学报》2018年第4期66-68,共3页Journal of Beijing Institute of Graphic Communication

基　　金：福建省教育厅人文社科项目:项目名称<"海丝文化"语境下对闽台旅游文创产品的开发与研究>成果(编号:JAS170457/A201705)主持人:连晓波;福建省社会科学规划项目:青年项目<闽台旅游与福建文化创意产业融合发展新探索研究>成果(编号:FJ2015C101)主持人:林幸民

摘　　要：闽台民间艺术存在色彩浓郁、活泼多变的特点,具备贴近生活的亲和力,受到全中国游客的喜爱。这源于生活存在的原发性,其直接来源于人民大众的艺术形式。闽台旅游合作对建设海西经济区的发展战略具有重要的政治、经济、文化意义。闽台两地血脉同缘、文化同根,对台旅游不仅是福建的特色,也是优势。从闽台民间艺术中挖掘两岸文化的特点进行研究,找出闽台旅游文化纪念品的现状与存在问题,并提出相应的对策。Fujian and Taiwan folk art has rich,lively and changeable color,and it has affinity close to life,which is popular among all Chinese tourists.This is the origin of life,and it comes directly from the art form of the people.The tourism cooperation between Fujian and Taiwan is of great significance in politics,economics and culture for the development strategy of Haixi economic zone.Fujian and Taiwan have same motherland and culture.Traveling to Taiwan is not only Fujian＇s characteristic,but also its advantage.This paper researches the cultural characteristics of both sides in the folk art of Fujian and Taiwan,then finds out the present situation and existing problems of cultural souvenirs of Fujian and Taiwan,and finally puts forward corresponding countermeasures.

关 键 词：闽台旅游 民间艺术 旅游纪念品 

分 类 号：J50[艺术—艺术设计]