基于微信公众平台的高校图书馆阅读推广策略——以湖南省高校图书馆调研为基础  

Strategies of Reading Promotion in University Libraries Based on WeChat Public Platform

作　　者：张伟华[1] 马鹏[1] Zhang Weihua;Ma Peng(Jining Library, Jining, Shandong 272000, Chin)

机构地区：[1]济宁市图书馆,山东济宁272000

出　　处：《高校图书馆工作》2018年第3期88-90,96,共4页Library Work in Colleges and Universities

摘　　要：文章基于对湖南省10所高校图书馆微信公众平台阅读推广情况的调研,对阅读推广信息数量、类型和不足之处进行分析,并针对上述问题提出优化高校图书馆微信公众平台阅读推广的建议。Based on the research on the reading promotion of the public platform of WeChat in ten universities libraries in Hunan province,this paper analyzes the quantity,type and deficiency of the reading promotion information,and puts forward some suggestions on how to optimize the reading promotion of the public platform of WeChat in universities libraries.

关 键 词：高校图书馆 微信公众平台 阅读推广 

分 类 号：G252[文化科学—图书馆学]