2017年我国婚庆服务市场调研分析报告  

Market Report of China's Wedding Services in 2017

作　　者：王晓玫[1,2] 崔杰[1,2] 赵天[1,3] 黄立鹏[1] 杨杰 

机构地区：[1]北京社会管理职业学院 [2]北京社会管理职业学院民政管理系 [3]北京社会管理职业学院婚庆教研室

出　　处：《社会福利》2018年第5期49-56,63,共9页Social Welfare

摘　　要：随着我国国民经济的迅速发展和居民生活水平的不断提高,城乡居民对结婚的投入也在逐年增加,新婚消费项目和总额呈现逐年上升趋势,从而构成中国结婚产业的巨大潜在市场。为了掌握和了解婚礼服务潜在消费者对婚礼服务消费的需求和要求,北京社会管理职业学院民政管理系婚庆专业的教师和学生对部分省市的婚礼服务市场进行了一次问卷调查。本项目调查采取线下随机调查的方式,对全国各地的居民展开调查。With the rapid development of China＇s economy and continuous growth of the income of both urban and rural residents, the wedding consumption of urban and rural residents is also increasing year by year, which constitutes a huge potential market for China＇s marriage industry. In order to understand the potential consumer＇s demands and requirements for wedding services, the teachers and students of the major of Wedding Services and Management of the Department of Civil Administration of Beijing College of Social Administration have conducted a questionnaire on the wedding services market in some provinces and cities. The survey adopts the method of random investigation.

关 键 词：婚礼消费 市场调查 分析报告 

分 类 号：C913.13[经济管理]