影响高校图书馆移动服务APP用户接受度的因素——基于技术接受模型的研究  

Factors Affecting the Acceptance of Mobile Service APP Users in University Library:A Study Based on Technology Adoption Model

作　　者：曾瑶[1] ZENG Yao(Guangxi Normal University Library, Guangxi Guilin 541004, China)

机构地区：[1]广西师范大学图书馆,广西桂林541004

出　　处：《农业图书情报学刊》2018年第6期53-56,共4页Journal of Library and Information Sciences in Agriculture

基　　金：广西文科中心"科学研究工程"项目(项目编号:ZX2012054);2016年度广西师范大学图书馆科研项目

摘　　要：文章旨在探讨高校图书馆移动服务APP用户接受度的影响因素。使用技术接受模型(TAM)作为理论背景,使用结构方程模型,利用偏最小二乘(PLS)方法对131名大学生进行调查并对调查收集的数据进行了分析研究,获取高校图书馆移动服务APP用户接受度结构模型。得出结论:感知有用性、交互性和易用性对使用移动图书馆应用的用户态度和意图有显著影响。此外,用户满意度在模型中所包含的构造中对使用意图的影响最大。Aiming to investigate the factors influencing user acceptance of mobile library APP in university library, a conceptual structural model for user acceptance of mobile library APP was developed by adopting technology acceptance model（TAM） as a theoretical background, and structural equation modeling with partial least squares（PLS） approach to examine data collected from a survey of 131 undergraduates in an university library setting. The results of this study strongly supported the TAM theory to understand user acceptance of mobile library applications. Perceived usefulness, interactivity, and ease of use had significant effects on user attitude and intention to use mobile library applications. Further, user satisfaction had the most powerful effect on intention to use among the construction included in the model.

关 键 词：图书馆APP 移动图书馆服务 图书馆服务 技术采纳模型 高校图书馆 

分 类 号：G252[文化科学—图书馆学]