扎龙自然保护区游客的生态补偿支付意愿研究  

Study on the Tourists’ Willingness to Pay for Ecological Compensation in Zhalong Nature Reserve

作　　者：卢佳欢 陈焱 朱梦旗 LU Jiahuan;CHEN Yan;ZHU Mengqi(College of Economics and Management, Northeast Forestry University, Harbin Heilongjiang 150040, China)

机构地区：[1]东北林业大学经济管理学院

出　　处：《生态经济》2018年第7期208-214,共7页Ecological Economy

基　　金：黑龙江省教育厅课题“基于利益相关者的扎龙国家级自然保护区管理研究”(12523019)

摘　　要：运用CVM意愿调查法对扎龙自然保护区游客的生态补偿支付意愿进行调查,通过构建二元Logistic回归模型分析影响游客支付意愿（WTP）的因素,并运用相关分析影响支付意愿值（WTP值）的因素。结果表明：游客的生态补偿支付意愿受性别、来源地、满意度的影响,且呈正向相关;WTP值受职业、月收入、年旅游支出、满意度、环保关注度、生态补偿了解程度的影响;71.9%的游客具有生态补偿支付意愿,平均支付意愿值为50.85元/年,总支付意愿值为1983.15万元/年;关于补偿方式54.9%的游客支持国家和地方政府拨款,关于资金用途27.96%、28.67%的游客分别支持保护植被、野生动物。最后,根据研究结果提出了提高游客生态补偿支付意愿及WTP值的相关建议。By using CVM survey method to investigate tourists＇ willingness to pay for ecological compensation in Zhalong Nature Reserve, by constructing a binary Logistic regression model, this paper analyzes the factors that affect tourists＇ willingness to pay, the WTP value was analyzed using correlation analysis. The result shows that： Shows that tourists＇ willingness to pay for ecological compensation is positively affected by gender, origin and satisfaction. WTP value is affected by occupation, monthly income, annual travel expenditure, satisfaction, environmental concern, ecological compensation understanding. 71.9% of the tourists have the willingness to pay for ecological compensation. In addition, the average willingness to pay is calculated by 50.85 yuan/year, and the total willingness to pay is 19 831 500 yuan/year. As for compensation methods, 54.9% of the tourists support national and local government funding, and about the funding use, 27.96% and 28.67% of the tourists are to support the protection of vegetation and wild animals respectively. Finally, according to the research results, this paper puts forward some related suggestions for improving tourists＇ willingness to pay for ecological compensation and WTP value.

关 键 词：生态补偿 意愿调查法 支付意愿 扎龙自然保护区 

分 类 号：F590[经济管理—旅游管理]