文化遗产型景区限制性游览方式对游客满意度的影响研究——以南京市为例  

Study on the Impact of Restricted Visiting Way in Cultural Heritage Scenic Spots on Tourists' Satisfaction——Taking Nanjing as an Example

作　　者：詹姗武 徐文燕[1] Zhan Shan-wu;Xu Wen-yan(Nanjing University of Financial＆Economics College of Business Administration Nanjing 210046)

机构地区：[1]南京财经大学工商管理学院,江苏南京210023

出　　处：《江苏商论》2018年第6期51-55,共5页Jiangsu Commercial Forum

基　　金：教育部人文社科研究规划项目"服务创新驱动下我国旅游业服务质量综合测评;提升路径及政府监管研究"的研究成果(项目批准号:17YJA630116)

摘　　要：我国文化遗产旅游快速发展,文化遗产型景区的遗产保护问题是其发展的核心问题。学术界和管理行业在积极寻求文化遗产保护与开发的过程中,对游客的游览行为进行了一系列的规范与管理。游客对于有些行为限制持理解态度,而有些行为限制则会降低游客的旅游满意度,对游客体验产生消极影响。本文选取南京市当前开发利用较好的五个文化遗产型景区:中山陵、明孝陵、南京大屠杀纪念馆、朝天宫和总统府作为研究对象,引入游览时空限制、解说系统限制、游客行为限制、游览体验限制四个影响因子,积极探讨文化遗产型景区实行的限制性游览方式对游客满意度的影响,从而更好地保护与利用文化遗产型景区。Chinese cultural heritage tourism has been developed rapidly in recent years. The development and protection of cultural heritage tourism destination has always been the core issue. In the process of actively seeking harmonious operation mechanism between the development and protection, the academia and management industry have made a series of rules and restrictions on the tourists＇ behavior. Visitors have an understanding attitude to some of these restrictions. But some restrictions on tourists will reduce the tourist satisfaction and have a negative impact on tourists＇ experience. In this paper, a questionnaire survey was conducted on five cultural heritage sites in Nanjing, Dr. Sun Yat-sen＇s Mausoleum, Ming Xiaoling Mausoleum, Nanjing Massacre Memorial Hall, Chaotian Palace and Presidential Palace. Based on some theories, this paper establishes a model of satisfaction research on restrictive tour,and introduces four factors： space-time restriction, interpretation system restriction, behavior restriction and experience restriction. We actively explore the influence of restrictions on tourist satisfaction so that some suggestions for improvement could be put forward.

关 键 词：文化遗产型景区 限制性游览方式 游客满意度 

分 类 号：F59[经济管理—旅游管理]