解读京东2017年葡萄酒销售大数据,了解大众消费趋势  

JD＇s 2017 Wine Sales Big Data And Grasping Consumption Trends

作　　者：王松迪 

出　　处：《葡萄酒》2018年第7期30-33,共4页Wine

摘　　要：越来越多的人体验到电商购物的便利，线上消费已经成为生活中密不可分的一部分。不管是权威的业内人士还是知名的调研机构，对中国葡萄酒市场一片看好，通过大型电商平台京东2017年的数据，我们可以一窥这个行业的消费趋势。Increasingly, people experience the convenience of e-commerce, and online consumption has become an inseparable part of life. Whether key leaders in the industry or well-known research institutions, they are both optimistic about the Chinese wine market. Through the 2017 wine sales data of the leading e-commerce ptatform--JD, we can get a glimpse of the consumption trends.

关 键 词：消费趋势 葡萄酒销售 解读 大众 葡萄酒市场 调研机构 购物 

分 类 号：F126.1[经济管理—世界经济]