藏族传统体育文化与乡村旅游融合发展研究  

Research on Tibetan Traditional Sports Culture and Rural Tourism Integration Development

作　　者：杨建鹏[1] YANG Jianpeng(School of Normal Tibet University, Lhasa Tibet, 850000,China)

机构地区：[1]西藏大学师范学院,西藏拉萨850000

出　　处：《四川体育科学》2018年第3期86-89,共4页Sichuan Sports Science

基　　金：国家社会科学基金项目;项目编号:16BTY036

摘　　要：运用文献资料等方法,对藏族传统体育文化与乡村旅游融合发展进行了研究。结果表明:藏族传统体育文化与乡村旅游融合发展的现行模式为简单表演式、少量体验式;存有投入经费与引导措施不足、旅游保险保障体系缺失、产品特色品牌效应较低、基础设置有待完善的困境。为促进二者更好融合发展,建议:完善融合发展政策、健全融合发展保障体系、丰富融合发展内涵、强化融合发展基础设施。This paper studies the integration and development of traditional Tibetan sports culture and rural tourism by means of literature and other methods. The results show that the current model of traditional Tibetan sports culture and rural tourism integration is simple acting and a few experiential styles. There are insufficient investment funds and guidance measures, lack of tourism insurance guarantee system,low brand effect of product characteristics,and imperfect basic setting. In order to promote a better integration between the two aspect,it is proposed that the policy of integration and development should be perfected,the system of integration and development of protection and development be developed,the connotation of development and integration should be enriched,and the development and integration of infrastructure should be strengthened.

关 键 词：藏族传统体育文化 乡村旅游 融合发展 

分 类 号：G80-051[文化科学—运动人体科学]