数字出版时代学术期刊的隐形及突围  

Predicaments of Academic Journals in Digitalized Publication Era and Their Countermeasures

作　　者：时艳钗[1] SHI Yan-chai(Editorial Board JoumalofLishui University, Lishui 323000, Chin)

机构地区：[1]<丽水学院学报>,浙江丽水323000

出　　处：《编辑之友》2018年第7期27-30,共4页Editorial Friend

基　　金：全国高校文科学报研究会2016年度立项课题"数字出版背景下学术期刊编辑角色的转变研究"(ZC04)

摘　　要：数字出版时代,单本的学术期刊面对大型数据库已处于隐形状态,在期刊论文的海洋中,对于读者来说,已是"只见文不见刊",学术期刊逐渐演变为大型数据库内容资源的"廉价提供者"。面对这种局面,学术期刊必须突围,通过"特色内容建设+有效传播平台"的双管齐下,形成对读者的内容吸引,并重建其在读者心目中的形象认知,争夺数字出版时代的传播阵地。In digitalized publication era, academic journals are confronted with major predicaments resulted from competition coming from large databases. On the part of readers, these journals are becoming increasingly invisible since the readers focus more on the articles published than the journals themselves, and the journals are gradually becoming cheap content provider for large databases. Facing this situation, it is necessary for academic journals to rebuild their image perception among readers by constructing contents with special features and effective transmission platforms, so that they can appeal to readers.

关 键 词：数字出版 数据库 学术期刊 身份危机 内容建设 传播平台 

分 类 号：G23[文化科学]