How Does Online Fundraising Platform Promote Public Donation in China？-An Empirical Analysis From Tencent Fundraising Platform  

作　　者：XU Wen-wen ZHANG Lei 

机构地区：[1]China University of Mining& Technology,Beijing,China

出　　处：《Journalism and Mass Communication》2017年第9期503-515,共13页新闻与大众传媒（英文版）

摘　　要：At present, the huge problem that China’s Non-profit Organizations are facing is the low efficiency of public fundraising. However, the newly appeared Online Fundraising Platform indicates some possibilities in overcoming the obstacle for public fundraising. Among which Tencent Online Fundraising Platform becomes the typical and the point cut of exploring Online Fundraising Platform Improving Efficiency Mechanism of public donation. Online Fundraising Platform is similar to the online United Way, relying on the advantages of the Internet and the united fundraising to build a ecosystem of public donation which has professional fundraising system, good charity atmosphere, excellent policy environment and crossover cooperation resources. And in which, many factors get improved in pubic donation influence factors system. For one thing, Charity atmosphere and policy environment can be shaped better. For another, the charities can transmit fundraising information in inexpensive and high-efficiency way, and must ensure the transparency of project and donation. Finally, it will be more convenient for donors to get charitable information, make donations and supervise the nonprofit organizations.

关 键 词：Online Fundraising Platform public donation influence factors system public donation improving efficiency mechanism Tencent Online Fundraising Platform 

分 类 号：TP393.09[自动化与计算机技术—计算机应用技术] U231.4[自动化与计算机技术—计算机科学与技术]