我国“网络植树”中公益活动在线募集现状与启示  

Current Situation and Revelation of the Online Donation of E-tree Public Benefit Activities in China

作　　者：陈蓬[1] Chen Peng(China Green Foundation,Beijing 100714)

机构地区：[1]中国绿化基金会

出　　处：《林业经济》2018年第6期39-42,共4页Forestry Economics

摘　　要：在线募集是“网络植树”公益活动资金筹集的主要方式之一,是该项公益活动持续运营的有力保障。基于在线数据和问卷调查结果,文章分析了目前我国“网络植树”在线募集活动在募款总量、募集平台、参与公众及地区差异等方面的特征,指出了存在的主要问题,提出了相应的建议措施。希望能为在线募集活动的良性高效运行提供理论参考,从而保障“网络植树”公益活动的持续发展。Online donation is one of the main means on finding fund about e-tree public benefit activities and it is an important guarantee for development of the project. Based on the results of online datum and questionnaire sur- vey, this paper analyzed the current situation of online donation about e-tree public benefit activities and the main problems on donations, the platform, the participants and the regional difference. Then, according to previous analy- sis, we put forward some relevant suggestions so that to provide a theoretical reference for the efiicient operation to online donation which could ensure the continuous development of e-tree public benefit activities,

关 键 词：网络植树 公益活动 在线募资 启示 

分 类 号：F307.2[经济管理—产业经济]