市场导向下森林康养产业发展的动力机制  

The Power Mechanism of Industry Development under the Market Orientation

作　　者：郑贵军[1,2] 刘俊昌 曾巧[2] ZHENG Guijun;LIU Junchang;ZENG Qiao(Central South University of Forestry ＆ Technology, Changsha 410004, Hunan, China;Beijing Forestry University, Beijing 100083, China)

机构地区：[1]中南林业科技大学,湖南长沙410004 [2]北京林业大学,北京100083

出　　处：《中南林业科技大学学报（社会科学版）》2018年第3期48-54,共7页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：湖南省情决策与咨询研究课题"湖南省油茶产业发展绩效分析及对策研究"(2014BZZ276);湖南省财政厅委托项目"精准扶贫与农村发展研究"(湘财农指[2016]215号);湖南省财政厅纵向项目"林业科技成果推广"(湘财教指[2017]99号)

摘　　要：随着经济的发展,市场产品供给和消费需求出现了结构性失衡,立足于供给侧改革,提升产品的质量,满足消费需求成为当前值得探讨的问题。市场导向就是要求产品的生产必须满足消费者需求。森林康养产业作为新兴的综合服务产业应顺势发展,符合当前市场需要。文中结合森林康养的基本内涵,分析了市场导向下对森林产品供给侧改革的内在需求,指出森林康养是森林资源综合利用体质增效的重要表现,是国家对森林资源利用的转型升级,从国家政策的推动力,市场需求的吸引力和多产业共享发展的融合力三个方面分析了森林康养产业发展的动力,并指出了康养产业发展需要关注森林康养产品开发、康养市场定位、康养理念宣传和康养标准建立的问题。With the development of economy, market supply and demand in the structure appear imbalance. Being based on the reform of supply side and improving the quality of the products to meet consumer demand have become the current problems worthy discussing. Market orientation means that the production of products must meet the needs of consumers. Forest rehabilitation industry as a new integrated service industry should be developed by abiding by the current market demand. Combined with the basic connotation of forest rehabilitation, this paper analyzes the inherent demand of forest product supply-side reform oriented by market, and points out that forest rehabilitation is an important performance of comprehensive utilization of forest resources to enhance efficiency and increase value. It is the transformation and upgrading of the country＇s utilization of forest resources. And it analyzes the motive force of forest rehabilitation industry development from three aspects： the driving force of national policy, the attraction of market demand and the fusion force of multi-industry shared development. It also points out the problems that need to be paid attention to in the development of health-raising industry.

关 键 词：市场导向 森林康养 动力机制 林产品 

分 类 号：F205[经济管理—国民经济]