山东省体育文化资源与特色旅游融合创新研究  

Integrated innovation between sports culture resources and characteristic tourism in Shandong

作　　者：卢青[1] 颜秉峰[2] 靳宇豪 LU Qing;YAN Bing-feng;JIN Yu-hao(Dept. of P.E., Shandong Jianzhu University, Jinan 250102, Shandong, China;School of P.E., Shandong Normal University, Jinan 250014, Shandong, China)

机构地区：[1]山东建筑大学体育部,山东济南250102 [2]山东师范大学体育学院,山东济南250014

出　　处：《山东体育学院学报》2018年第3期65-69,共5页Journal of Shandong Sport University

基　　金：山东省社会科学课题(12CTYZ01)

摘　　要：体育文化资源与特色旅游融合创新是实现体育旅游文化产业赖以发展的基础。加强体育文化资源与特色旅游融合创新是大力发展体育旅游文化产业的必然趋势和要求。据此,分析了制约山东省体育文化资源与特色旅游融合5种因素,论述了山东省体育文化资源与特色旅游融合创新不同类型,研究山东省体育文化资源与特色旅游融合创新的目标和原则,提出实现山东省体育文化资源与特色旅游融合创新的发展策略。Integration innovation of sports culture resources and characteristic tourism is the basis to develop sports tourism culture industry. It is an inevitable trend and requirement to develop sports tourism culture industry by strengthening the integrated innovation. Accordingly,five factors that have restricted the integration in Shandong province are analyzed,and different types of the integration are discussed. It also studies the objectives and principles of sports culture resources and characteristic tourism integration in Shandong,and puts forward the integration innovation strategy.

关 键 词：山东省 体育文化资源 特色旅游 融合创新 策略 

分 类 号：G80-052[文化科学—运动人体科学]